Meat One Campaign ‘The Meat Experts’

Writing in one of the finest magazines of marketing and advertising, Aurora, has been a great experience. The article which I am sharing here is my second one for the magazine. It is about the campaign that Meat One, the premium brand of Al Shaheer Foods, launched in July, that aimed at repositioning the brand.

Below is the link of my article that I wrote for this campaign. The article is based on an interview with the brand and agency teams.



Desi Beauty Remedies For Hair And Skin

For a glowing skin or lusty hair, go for the desi beauty ingredients.

Ubtan, sandalwood are a few of the ingredients that add radiance on your face.

Amla, reetha and shikakai are best for your hair as it not only makes your hair shiny but also add volume to it















To read, please click link below:

Happy Reading!

Asia’s First Lightweight Formula Racing Car

A group of engineering students from NED University of Science And Technology was awarded the Breakthrough Award at Formula Student Annual Competition 2017. The award was for their formula racing car, which is believed to be Asia’s first lightweight formula racing car.

Here is the link to read more about this car:

lightweight car

Karachi Review: A Hustle Bustle Neighbourhood


If you want to know about Block-4, Gulshan-e-Iqbal, Karachi that is located in Pakistan, so here is the review which I did for Dawn publication


A Tale of Harassment

Harassment is one issue which most of us ladies have experienced one way or another..
This blog is about harassment episode which I faced three years ago

Find link below for further reading:

Our Company said if he didn’t touch you, it isn’t harassment


Photo: Express Tribune Blogs (Online)

Eliminating Power Theft (Published Write-up)

Electricity theft is a major cause of revenue loss and circular debt in the case of Pakistan. Power theft alone costs hundreds of million dollars every year to electricity distribution companies in Pakistan.  It is obvious that electricity crisis cannot be handled without combating rampant electricity theft in the country.

A solution has been tried in Karachi, Pakistan where the power utility of the city, K-Electric, according to the media reports has installed Aerial Bundled Cables in kunda-infested areas. With these cables, it is impossible for power thieves to apply hook connections and also ensures proper supply of electricity to the houses, saving electrical equipment’s from short-circuit.

Below is the article  that got published in Business Recordera leading financial daily in Pakistan and the first such publication to be published in the Muslim world. The publication is owned by the Business Recorder Group which is one of South Asia’s preeminent media conglomerates.


If the pic is unreadable so you can also click the link below for the  readability:

Happy Reading!

Climate Change and Pakistan

Climate change is serious issue for Pakistan. Over the years, Pakistan has experienced severe weather patterns, killing countless people and wiping out acres of farmland across the country. Germanwatch, an international think tank, has warned that Pakistan is among the top 10 countries most at risk due to climate change.

Daily Times

Screenshot of Write-up-Source: Daily Times

Below is the link of my write-up where I have mentioned about repercussions of Climate Change in Pakistan and how can we counter this situation?