Quiet By Day, Bustling By Night

On May 3, 2018, my review of Block 7, Gulshan-e-Iqbal, Karachi Pakistan was published in Dawn Newspaper. Below is the article which was printed and also I am adding link of the article as well as the snapshot (if you want to see how this place looks)IMG_20180504_175729

A decade ago, Block 7, Gulshan-e-Iqbal was a quiet neighbourhood characterised by large houses, tree-lined roads and a handful of grocery stores. Over the years, things have changed; plenty of apartment complexes have been established there, in addition to restaurants and commercial pockets.

A serene neighbourhood… If you drive through Block 7, you will see plenty of well-maintained houses built along quiet lanes. Several educational institutions, such as schools and training institutes dot the neighbourhood, as do commercial pockets where grocery stores and banks have a presence. Recreational avenues are limited to a few parks; these include Shaheed Inquilab Family Park, which has walking and jogging tracks, as well as a football pitch. The lesser known Jamshed Ansari Family and Al-Huda Parks are equally popular.

An emerging food street… In addition to apartment buildings, several supermarkets, retail stores and dining avenues have been established along Allama Shabbir Ahmed Usmani Road recently. Al Jannat Zaiqa and Jan Shinwari Restaurant are the go-to places for desi food such as chicken tikkas, malai boti and karahi. Other popular restaurants include Sizzlers Café & Grill, which is especially well-known for its steaks, burgers and sandwiches, and ChopSoy, which specialises in Chinese food. Several fast-food joints have a presence, including Bovi Chic, KFC and Pizza Hut. Their presence ensures that Allama Shabbir Ahmed Usmani Road is bustling with activity in the evenings and at night.

The real estate take… Block 7 is completely built-up; vacant plots are not available. Residential property options include apartments and houses. Houses on the main roads are increasingly being repurposed to serve as commercial enterprises such as schools, salons and fitness centres. Commercial property options include standalone shops and retail space in low-rise buildings. Property is in high demand; prices increase by 15 to 18% every year while rentals go up by eight to 10%.

 In a nutshell… Despite increasing commercialisation, Block 7, for the most part, remains a tranquil neighbourhood, mainly because most of the recently established stores and restaurants there are located along the major thoroughfares it is surrounded by.

Link: https://epaper.dawn.com/Advt.php?StoryImage=06_05_2018_808_003

https://epaper.dawn.com/?page=06_05_2018_808

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Meat One Campaign ‘The Meat Experts’

Writing in one of the finest magazines of marketing and advertising, Aurora, has been a great experience. The article which I am sharing here is my second one for the magazine. It is about the campaign that Meat One, the premium brand of Al Shaheer Foods, launched in July, that aimed at repositioning the brand.

Below is the link of my article that I wrote for this campaign. The article is based on an interview with the brand and agency teams.

http://aurora.dawn.com/news/1142377/for-the-love-of-meat-one

 

Desi Beauty Remedies For Hair And Skin

For a glowing skin or lusty hair, go for the desi beauty ingredients.

Ubtan, sandalwood are a few of the ingredients that add radiance on your face.

Amla, reetha and shikakai are best for your hair as it not only makes your hair shiny but also add volume to it

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To read, please click link below:

http://epaper.dawn.com/Advt.php?StoryImage=13_08_2017_816_002

http://epaper.dawn.com/?page=13_08_2017_816

Happy Reading!

Karachi Review: A Hustle Bustle Neighbourhood

 

If you want to know about Block-4, Gulshan-e-Iqbal, Karachi that is located in Pakistan, so here is the review which I did for Dawn publication

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Technology Makes Life Easier for Working Women in Today’s Era

technologyResearch reveals that working women have to bear so much stress because they have to juggle between two jobs. On the one end they have to look after their family and on the other, tension for their work. Therefore these women have to maintain a balance between the two.

Back in the times, it might be a challenge for working women to bring up children and focus on their career due to far less technological advancement. However, now with the aid of modern technology the women of today can stay organized and prepare their routine perfecting the balancing act between work and family life.

Gone were the days when these working women used to come back home from work and gave themselves away to the kitchen and household chores for hours at a stretch.  Now they have more technological facilities to falter on and hence seem to manage their household efficiently by using modern-day electronic home appliances.

Now working women do not have to compromise on the health of their family. Microwave ovens, regular ovens and other modern home appliances have made cooking easy which means one do not have to drudge long in kitchen. The hardest part of getting meals on the table is what to cook with the ingredients on hand. But with different recipe apps or cooking shows online have helped women to sift through millions of recipes from leading sites all over the Internet. The best online recipes often include step-by-step photo tutorials or even instructional videos, so it’s easier than ever to step out of your comfort zone.

Furthermore, today’s technology empowers these working women to stay connected with their children and their family through mobile phones or even social networking. Keeping a family organized and all on the same page is no small feat.

 

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Stay Connected

One of the other perks of technology that women enjoyed most is the flexibility to work from home. One doesn’t have to leave their sick kids home with a relative or maid and worry about them the entire day at work. Thanks to laptop and the internet they can always stay connected and on the go in terms of their work, without missing out on the lives of their kids.

Managing time is a big task for the working women. In the past, one has to wait in a queue for long hours to pay bills. However, in today’s times with online banking and online transaction, it has made lives easier for working women. They can pay their bills without missing the due date.

Similarly online shopping is prevalent in today’s working women.  One does not have to roam around the malls to shop for their favorite dress or for any household item. You are just one click away to buy your sought-after item. This is one of the best ways to shop for your clothes, accessories, gadgets and even groceries. One of the advantages of online shopping is that women can save a lot of time while investing their precious time to their family.

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Juggling their Way Out

Juggling different roles from being a caregiver, home financier and sometimes a chef is what women have been trying to do for centuries. The only difference is that today women have more facilities which probably women of yesteryear didn’t have it.  The technological advances of this age enable working women the opportunity to maintain their status as competent and effective employees that contribute to the business’ success, without neglecting their offspring or household duties.

My Published Article

Cleaning the house may sound a tiresome job but how can we do in simplistic way?

Below is the link of my article where you can view about seven time-saving tips that can simplify household cleaning for you while saving both time and money.

http://www.dawn.com/news/1247910/make-home-cleaning-easier

Happy Reading 🙂