Meat One Campaign ‘The Meat Experts’

Writing in one of the finest magazines of marketing and advertising, Aurora, has been a great experience. The article which I am sharing here is my second one for the magazine. It is about the campaign that Meat One, the premium brand of Al Shaheer Foods, launched in July, that aimed at repositioning the brand.

Below is the link of my article that I wrote for this campaign. The article is based on an interview with the brand and agency teams.

http://aurora.dawn.com/news/1142377/for-the-love-of-meat-one

 

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Desi Beauty Remedies For Hair And Skin

For a glowing skin or lusty hair, go for the desi beauty ingredients.

Ubtan, sandalwood are a few of the ingredients that add radiance on your face.

Amla, reetha and shikakai are best for your hair as it not only makes your hair shiny but also add volume to it

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To read, please click link below:

http://epaper.dawn.com/Advt.php?StoryImage=13_08_2017_816_002

http://epaper.dawn.com/?page=13_08_2017_816

Happy Reading!

Asia’s First Lightweight Formula Racing Car

A group of engineering students from NED University of Science And Technology was awarded the Breakthrough Award at Formula Student Annual Competition 2017. The award was for their formula racing car, which is believed to be Asia’s first lightweight formula racing car.

Here is the link to read more about this car:

http://epaper.dawn.com/Advt.php?StoryImage=20_08_2017_811_001

http://epaper.dawn.com/?page=20_08_2017_811

lightweight car

Tempting Dates Desserts

The lush, dark brown, dates or khajoor, are considered the nutritional powerhouse. Rich in carbohydrates, fibre, potassium and essential vitamins, the dates offer a host of health benefits. The good news is that eating dates daily will help keep your energy level high throughout the day.

Here are three delectable ways to add this miracle fruit to your diet:

Dates and cashew vegan balls. Soak the dried dates (de-seeded) in water for one hour. date-and-cashew-ballsAdd cashew nuts, grated coconut, coconut oil and a pinch of salt to a food processor. Blend into a sticky mixture. Then take small scoops of the mixture on your palms, and roll to form balls. Place these balls on a baking tray lined with parchment paper, and refrigerate for at least one hour. Serve it chilled. This energy booster is the perfect snack to nibble on in your daily routine.

Date biscuit roll. To make a delicious roll, first add butter to the saucepan and melt it. date.biscuts.rollThen add sugar and de-seeded dates to the butter and cook while stirring, until the glaze has thickened. Turn off the heat, and then add egg and crushed biscuits to the mixture. Shape into a roll and wrap in a foil, and then chill overnight. Slice the roll into small pieces and serve with an ice-cream scoop or with a light drizzle of chocolate sauce.

Date pancakes. If you are tired of eating paratha and omelet in breakfast, go for date pancakes. Mix refined flour with baking powder, sugar and egg yolk. Dilute the mixture date-pancakeswith water to form a thick batter and keep aside for half an hour. Now make small patties with the ground dates. Heat a non-stick pan and drop in two spoonfuls of the batter to form mini pancakes. Place a date patty on one pancake and quickly cover it with the second pancake. Cook till golden brown and then serve it with hot glass of milk chocolate.

 

Karachi Review: A Hustle Bustle Neighbourhood

 

If you want to know about Block-4, Gulshan-e-Iqbal, Karachi that is located in Pakistan, so here is the review which I did for Dawn publication

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Book Review: Norwegian Wood

“No truth can cure the sorrow you feel from losing a loved one”

Sad but true!

I have never read a book like this, which is so depressing. The novel is

Norwegian Wood

Photo by writer

about young people who have to deal with vicissitudes of life. It seems that the transition into adulthood seems stressful. It talks about youngsters who fail to make transitions and life takes its toll, forcing them to end their lives.

The story revolves around three main protagonists: Toru Watanabe, Naoko and Midori.

Watanabe was the central character and flipping through the pages of the novel, you come across his emotional tale of growing up, his learning to accept responsibility for his actions and his ability to deal with loss and rejection. He lost his friend Kizuki, who committed suicide in high school. Toru, later on, went to Tokyo to pursue his studies. There he met Naoko (Kizuki’s girlfriend)

Naoko was sensitive and vulnerable, definitely influenced by the people around her. She lost both a sister and her boyfriend Kizuki  as they gave up their lives. Afterwards, she developed a romantic relationship with Toru. However, she knew she has psychological problems, and therefore checked herself into a mountain retreat.

Her letters to Toru was a depiction of sudden enthusiasm of youth, followed by capricious silences and sometimes philosophical musings.

While Toru and Naoko were having a beautiful bond, the complication arouse when Midori stepped in. Midori was the opposite of Naoko, she was outspoken and an optimistic soul. She was audacious to express her fondness for Watanabe.

Delving into Midori’s life, she had her own struggles to face. But she is not a pessimist, and therefore, she refused an easy way out to her struggles. To see her perspective about life, there is one quote which I want to share here:

“You know how they’ve got these cookie assortments, and you like some but you don’t like others? And you eat up all the ones you like, and the only ones left are the ones you don’t like so much? I always think about that when something painful comes up. ‘Now I just have to polish these off, and everything will be OK’. Life is a box of cookies.” 

Other exception was Reiko, an older woman, who became best friend of Naoko in mountain sanatorium. She was the one who gave the kernels of wisdom that Toru gets to keep after all his emotional journey in the novel.

“Death is not the opposite of life but an innate part of life”

The novel is set in Japan in the late 1960s, which were the most politically chaotic period in Japan. Like in USA and Europe, Japan witnessed its share of sexual revolution, radical socialist movements, and anti-Vietnam War protests, etc.

NorwegianThe title of the novel is inspired by The Beatles song ‘Norwegian Wood’. Murakami’s obsession with western classics and music is reflected in the countless references to Beatles numbers like “Yesterday”, “Michelle”, “Something”, Bach, Mozart, Scarlatti and literary works of Joseph Conrad, Fitzgerald, Thomas Mann, Karl Marx and so on.

The novel’s structure looks like reading someone’s personal journal. There are some moments of touching sadness, but that’s all the book is really, just moments of sadness strung together.

This is my first foray to Haruki Murakami’s world, though it is not his best work , however, Murakami’s writing is subtle and beautiful. I am sure that the other book of Murakami (Wind-up Bird Chronicle) in my reading list will be much better than this one.

I rate this novel 4/5

 

 

Book Review: The Picture of Dorian Gray

” There is no such thing as a moral or immoral book. Books are well written or badly written.”

Last night, I finished with ‘The Picture of Dorian Gray’, and I must say that the quality

dorian-gray

of this novel is nothing short but a masterful work of art.  I closed the book and start contemplating for a few hours as it was mind-boggling to sit back and penned down my thoughts.

Imagine, if you realize that every sin you commit, will leave the ugly scar on your visage, what would you do at that moment?

It begins with a simple realization, and perhaps an obvious one. But, for Dorian, it is completely life-changing. He realizes that beauty is finite. It won’t last forever. It’s like a flower, temporary and splendid. So if you’re a young man whose appearance is your singular quality, then this is some damn scary news. It is scary to even think that people are with you because you are attractive, and they are near to you only for your looks.

The novel is a reflection of life and societal ugliness. The level of cynicism and societal disregard that Wilde’s characters display towards humanity is simply staggering. It is a study of how the sins we commit cannot be hidden, even if we lie to ourselves about that.

There are three main characters: Basil Hallward, Lord Henry Wotton, and Dorian Gray. Basil Hallward is an artist who after painting a picture of Dorian Gray becomes obsessed with him because of his beauty. Dorian then meets a friend of Basil, Lord Henry, and becomes enthralled with Lord Henry’s world view. Dorian Gray, once he becomes aware his portrait will bear the scars of his corruption – thus leaving his actual appearance unstained – feels free to ignore the pious morality.

Mr. Wilde does not elaborate on what vile acts Dorian committed. One is left to their own expansive imaginations to surmise the bulk of what he had done.

With this novel, Oscar Wilde has produced one of the literature’s greatest study of shallowness, vanity, casual cruelty and selfishness.

quote-dorian-gray

There is an underlying side to Wilde’s character Dorian Gray which probably leads to his homosexuality.  This novel was published in 1891, which was the time when Wilde fell in love with Lord Alfred Douglas and started a clandestine affair. Wilde was always persecuted by others and himself for his homosexuality.  Rarely any work of fiction seems to mirror the life of an author.

Despite what this novel implies, one thing is for sure,  youth is an adventurous phase where one’s actions yield to its whims; while maturity enables a person to be introspective of their past deeds.

I would recommend this novel to all those readers who want to read a beautiful fiction with a few moral lessons, here and there, between the lines.

I rate this piece of art 5/5