Writing in one of the finest magazines of marketing and advertising, Aurora, has been a great experience. The article which I am sharing here is my second one for the magazine. It is about the campaign that Meat One, the premium brand of Al Shaheer Foods, launched in July, that aimed at repositioning the brand.
Below is the link of my article that I wrote for this campaign. The article is based on an interview with the brand and agency teams.
http://aurora.dawn.com/news/1142377/for-the-love-of-meat-one
